As people become more attached to their phones, text messages become the most direct line of contact. This has made text message marketing, or SMS marketing, one of the most effective forms of communicating with customers when done correctly. Sending SMS online has become one of the most effective marketing platforms due to open rates of 98%, high conversion and the ability to boost other channels. Knowing who, what, how, and when to message consumers  can be challenging. Our Team at Jemistry, we’ve compiled SMS best practices to help you determine your compliance strategy.